Career Boosting Newsletter
To view the current issue of Cutting Edge PR e-News, click here.
A great resource for learning more about key areas
of public relations practice, which will help your career path.
You can read about the following topics:
"Kim, just wanted to say thanks for a fantastically informative site."
Employee communication policy guidelines
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
If your organization is seeking guidelines to use for an employee communication policy, the following ten-point policy, written in plain English, may be helpful. It was developed by internal communication specialist, Rodney Gray. Be aware, however, such a policy is just the start – it needs to be consistently modeled and supported by senior management.
1. The exchange of meaning.
Communication is the effective exchange of meaning or understanding in formal and informal communication. It applies to communication up, down and across the organization.
Everyone in the organization is accountable for the effectiveness of his or her own communication. This especially applies to those who manage others.
2. Open communication.
One of our key values is open communication. We are committed to this goal. Unless something is commercially confidential, it can be communicated in a complete, unambiguous and timely manner.
Unless told otherwise, managers are authorized to communicate.
Credibility and trust of managers will only come with consistently truthful and open communication.
Communication about significant happenings needs to be thoroughly planned. Being too busy is not an acceptable excuse for inadequate or ineffective communication.
Care should be taken to decide what requires formal communication and by whom, and what can be communicated informally.
Significant information should show who has authorized its release and be released in all locations at the same time.
3. Face-to-face communication.
There is unlikely to be an effective exchange of meaning or understanding unless there is discussion and the opportunity for questions to be asked and answers received. This is best conveyed in face-to-face communication.
The needs of various internal audiences should be taken into account when planning communication. Some audiences will be satisfied with simple verbal presentations while others will require documentation of significant information.
Face-to-face communication includes team leader, supervisor, manager and general manager briefings and discussions as appropriate.
4. Feedback is encouraged.
Obtaining feedback and listening effectively are critically important for good communication.
Effective communication will only come if communicators at all organizational levels seek out feedback and take appropriate action to ensure the intended meaning is passed on to the relevant audience.
Employees should always be able to say what's on their minds without retribution.
We are always committed to acting on feedback, either with clarifying communication or relevant action.
5. Information is not communication.
Written or electronic messages should be supplemented by face-to-face communication where feasible.
6. Focus on local issues.
In communicating, focus on local issues, especially serious business issues (such as business results, customer feedback, and the future of the business).
Communication issues that arise at a local level (e.g. cross-functional issues, and rumors) should be addressed by those involved without delay. Effective communication requires the active involvement of at least two parties.
7. The team leader is critical.
Important information must be made available to team leaders in a timely manner to enable them to relay it to their teams. Information should be cascaded down the organization and communicated direct to team leaders as appropriate.
It is better to over-communicate than under-communicate. Team leaders should make clear what information is available and communicate as requested.
Effective team leaders regularly communicate with their team members on a formal and informal basis, and actively seek feedback from their teams on the effectiveness of their communication with them.
8. Training will be provided.
Training in effective communication will always be available to team leaders, supervisors and managers.
Communication materials and support will be provided to managers, supervisors and team leaders as appropriate.
9. Communication will respect individuals.
All communication must be truthful and ethical. The impact and consequences of communication determined in advance must be taken into account.
It also means effective communication of job requirements and standards, and keeping everyone informed of how they are performing. There should be "no surprises" when it comes to individual performance feedback.
Information provided to any one person should be also provided at the same time to all others involved or likely to be interested.
The special communication needs of shift employees or employees located in remote locations should always be considered.
Mischievous communication (eg. starting or spreading rumors known to be untrue) should not be tolerated.
10. We communicate both positive and negative news.
We are committed to communicating both good and bad news quickly, in advance if possible, even if the full impact of the decision or message may not be clear. Rumors in the workplace should be addressed with effective communication as soon as is practicable.
Communicating on a "need to know" basis, avoiding controversial issues, or delaying communication "until all details are clear" are contrary to this policy.
This article is based on a chapter in the e-book, How to create a top public relations plan, by Kim Harrison, which you can access at www.cuttingedgepr.com
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
Click here to go to the Free Articles Index