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How to 'sell' creative ideas to decision makers
By Kim Harrison,
Consultant, Author and Principal of www.cuttingedgepr.com
Generating creative ideas is only half the battle. It is difficult enough to come up with a new creative angle, but then we often have to sell the wonderful idea to decision makers who are just not on the same wavelength. In fact, it can be extremely difficult to get them to back an idea. They might have a different agenda, may be preoccupied with other matters, and may be playing politics with your sound idea. Most communicators are familiar with this problem. So what can we do about it?
There are some street-smart ways to increase the chances of senior management or clients accepting your new concept. It pays to sit down and think through the ways you can do this. Make sure you give yourself enough time to prepare the ground ahead of an important presentation to the executive committee or similar. The range of actions includes:
These tactics are used by Antony Green and outlined in his 2007 book Creativity in Public Relations.
About the Author
Kim Harrison is a recognized authority in the public relations field. His website, www.cuttingedgepr.com, provides a wealth of informative articles and resources on public relations techniques and management.
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