Career Boosting Newsletter
To view the current issue of Cutting Edge PR e-News, click here.
A great resource for learning more about key areas
of public relations practice, which will help your career path.
You can read about the following topics:
"Kim, just wanted to say thanks for a fantastically informative site."
Discover how you can use the latest techniques of employee communication to improve organizational performance!
You will give your career a boost at the same time.
From: Kim Harrison
Dear PR professional
You know good employee communication is important.
In fact, you know it is a vital cog in organizational success.
And your CEO and senior managers may claim they are aware how important it is.
Yet you find your CEO and other managers are still poor communicators. When it comes to the crunch, they still put the ‘real work’ ahead of their communication role.
What’s worse, you find this attitude at every level of management. Middle managers and supervisors are also likely to be disappointing at staff interactions.
And that’s not the only problem. Do you find the HR department is trying to intrude into the PR role in employee communication?
On the other hand, can you play a bigger role in improving employee recruitment and retention?
Do you know the most popular communication topic of all?
And how do you best harness the power of the Internet to make internal communication work even better?
Employee communication is a core role
Employee communication has always been a ‘bread and butter’ part of public relations practice – a core role for us. As PR professionals, we can churn out the old standby, the staff newsletter, in our sleep.
In fact, the staff newsletter has always been one of the first assignments for entry-level PR people to learn on the job.
However, in recent years the task of effectively communicating with employees has become a lot more important and more complex. Due to the big changes taking place in the business world, senior managers have come to realize that good employee communication generates good organizational performance.
Therefore good employee communication has become essential to the successful organization.
However, in many organizations, managers and supervisors have been slow to recognize the importance of improving employee communication.
This is despite evidence showing that the key communicators are first-line managers and supervisors, ie the immediate boss of frontline staff.
If you’re like me, you get frustrated at the lack of insight managers seem to have about the value of good employee communication.
I know how difficult it can be to get management to take a ‘soft’ activity like employee communication seriously.
I’ve had to learn the hard way over 27 years in the profession – 12 years as a PR manager and 15 years as a consultant, including the past 9 years running my own consultancy.
Through trial and error in the workplace, by talking to peers, by keeping up to date with the international research and literature, and by attending professional development events, I have come to know about improving employee communication.
A lot of what I have learnt came in the research for my 627-page book, Strategic Public Relations, which is now the textbook for nine university PR courses.
I have lectured part-time in public relations at a university for six years.
I’m also a qualified business coach, guiding PR managers on their strategic planning and performance management.
Keeping up with the latest international management trends
In addition, I keep up to date with the world’s latest business and management trends by subscribing to publications from:
I’ve brought together lots of winning employee communication strategies and ideas in one ebook, Excel with employee communication – the core area of PR practice.
A wealth of practical tips and guidelines!
But don’t just listen to me!
Here is some feedback from readers about this ebook on improving employee communications:
“I enjoyed the text and believe it should be required reading for people who have had a few years experience
and need a no-nonsense guide to help them broaden their thinking and tap into the management and strategic levels.”
“It is very relevant…and practical. The complexity of some areas of practice is simply illustrated and
“Through his free flowing and engaging presentational style and use of case studies and detailed check lists,
Kim Harrison has succeeded in providing both a philosophical framework and an invaluable hands-on guide.”
“The ebook really is a great resource, and one that I always recommend.”
“This is just a note of congratulations on your EXCELLENT ebook! …Very impressed with it.”
Here’s what you get in this ebook:
Packed full of career-boosting communication ideas
If you apply just some of the techniques in this ebook you will clearly improve your effectiveness in driving employee communication, and you will show senior management just how valuable you are to the organization.
These techniques in this ebook are world-class:
How much would it be worth to you to implement just one of these skills in your job in the next 12 months?
With this ebook, you have the potential to achieve great things for yourself in applying just one of the ideas.
But you get a whole lot more. You get a wealth of practical understanding of employee communication.
This information is based on my own practical knowledge gained over 27 years PLUS my extensive research over the past 8 years.
You get all this for only US$39.95!
What’s more, you get a 100% money-back guarantee!
I give you this genuine 12-month guarantee:
If you are not fully satisfied with this ebook for any reason, just request your money back at any time within 12 months of purchase and I will return your purchase price in full – no questions asked. Well…actually I would very politely enquire why, to help improve the future content.
Why would I take such a risk and possibly let people take advantage of me?
Well, I go by the experience with my book, Strategic Public Relations. People thought my book provided great value for money! From the thousands of sales of my book over the past five years, I have had no requests for refunds – only a couple of requests for credits when books were damaged in the mail!
You can implement these practical ideas immediately!
For only US$39.95 I am sharing with you the some of the secrets of world’s best PR practice.
No other source contains all this career-boosting information in the one place. This ebook is the distillation of gems of information learned over the years.
That’s not all!
These three special bonuses give you even more value!
When you buy this ebook, you get these three great bonuses:
Free article on how to deal with rumors
Free article on how to run effective team briefings
Free article on a practical technique to use employee communication to boost operational performance
These bonuses will help you make an impact immediately!
If you act immediately you will receive these bonuses right now! The bonuses will make you look really professional.
It’s easy to order!
PS The knowledge you gain in this ebook should help you gain promotion as senior managementcome to respect the extra value you create.
PPS Other great ebooks are also available here. Just click here to find out the range of other topics in this Cutting Edge PR series.
Note: Australian customers - your purchase price includes 10% GST