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Free Articles

A great resource for learning more about key areas of public relations practice, which will help your career path. You can read about the following topics:
PR plans
PR and the internet
PR ethics
Employee communication
Change communication
Employee recognition
Crisis communication
PR management
Sponsorship
Media relations
Event management
Corporate reputation
Core PR skills
Marketing communication
Communication measurement
Speeches and presentation
Investor relations
Visual communication

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Testimonials

"Kim, just wanted to say thanks for a fantastically informative site."

Paula Hanson

Philadelphia

Read our testimonials

Kim Harrison, founder of Cutting Edge PR and award-winning author of "Strategic Public Relations," is proud to offer his latest eBook . . .

How to successfully seek corporate sponsorship

Your complete guide to win more funding!

Want a step-by-step guide to a profitable marketing tool?

Then my new eBook is for you!

Dear Seeker of Corporate Sponsorship:

Looking for proven, creative ways to fund your organization?

Then I urge you to read my brand new eBook called “How to successfully seek corporate sponsorship – Your complete guide to win more funding.”

It doesn't matter if you're a community-funded organization like a charity or non-profit, an arts organization, a sports club, a government department, a school, a program, a cause... you name it.

No matter what you're trying to raise money for, a corporate sponsor can be a tremendous resource. With cash, with products, with services, and whole lot more.

I can help you find the right corporate sponsor.

I can help you find the right corporate sponsor. In fact, I guarantee it.

You see, over a long career, I've helped countless organizations successfully get corporate sponsorships and provided them with guidance on everything from...

identifying potential sponsors, preparing proposals, calculating fees, and executing the sales process, to implementing sponsorship agreements, promoting sponsorship as part of an activity/event, measuring results, and much more.

Now, I've brought all my hard-won knowledge together in an information-packed 86-page eBook that I guarantee you'll find of enormous value. But let me be specific . . .

Here's just some of what I've got waiting for you.

  • A crystal-clear definition of “sponsorship”(it can be a confusing concept)
  • Extremely useful background information that will bring you up to speed fast
  • Helpful examples of successful sponsorships
  • How to choose the attributes of your organization that will interest a sponsor
  • A detailed template for developing a winning marketing plan to find and reach potential sponsors
  • A detailed template to help you write a great sponsorship proposal
  • Guidelines on how to make a successful selling pitch to a potential sponsor
  • The right way to manage a sponsorship agreement
  • Expert guidelines on promoting a sponsorship arrangement
  • Low-cost ways to measure the success of a sponsorship

And a whole lot more including...

  • Why preparation is so vitally important
  • How to lay the groundwork so you appear sponsor-friendly
  • Why you should establish a sponsorship policy and the 9 broad components it should include
  • 6 guidelines on integrity and honesty to keep your sponsorship above reproach
  • An 11-step marketing plan for finding sponsorship
  • The 65+ different benefits you can offer a sponsor
  • How to use social media to engage with sponsors’ needs
  • Why you should sell solutions, not just sponsorship activity
  • How to make a winning pitch to a prospect
  • The 4 fundamental things sponsors want to know from you
  • The 8 essential parts of an effective sponsorship proposal
  • Showing potential sponsors your detailed plan to market your sponsorship partnership
  • The invaluable secrets of calculating the sponsorship fee
  • The important guidelines for negotiating and completing agreements with a potential sponsor
  • The 9 steps in a great sponsorship implementation plan
  • How to develop a strong ongoing relationship with your sponsor
  • 7 ideas for helping sponsors add value to their customers
  • 23 low-cost ways to measure the effectiveness of the sponsorship

Here’s what makes my new eBook different...

“How to successfully seek corporate sponsorship – Your complete guide to win more funding” is a resource you just can’t find anyplace else.

You see, only my new 86-page eBook provides you with the real-world tips, techniques, and insights you need to find an appropriate corporate sponsor andget them to sign on the dotted line..

As you’ll discover, my eBook delivers...

  • Tremendous value. No other resource, at any price provides what mine does . . . and at $29.95 it’s a steal. What’s more, your purchase is backed by my unconditional money-back guarantee!
  • A methodology derived from hard-won experience. I’ve been personally represented sponsorship seekers and also sponsors, so I know what works. Now I’m passing what I’ve learned over my thirty-year career along to you.
  • Saves you a lot of time! All this information is at yourfingertips to use immediately!
  • Material that’s easy to read and understand. I’ll tell you exactly how to get going. Everything’s been tried and tested for you in advance!
  • It’s easy to order securely online. Use your Visa, MasterCard, or PayPal.

Act now and save $20!

“How to successfully seek corporate sponsorship – Your complete guide to win more funding”normally sells for $49.95. And I’ll be selling it at that price over the internet soon.

BUT . . . If you order right now, all you pay is just $29.95. That’s less than I’d charge for five minutes of my consulting time!

And remember, your purchase of this incredible resource is risk free thanks to my...

Total-satisfaction money-back guarantee

I’m so sure that you’re going to love “How to successfully seek corporate sponsorship – Your complete guide to win more funding”that I want to make you this no-risk offer.

Order my eBook right now and if it’s not everything I say it is and more, just let me know within sixty days and I’ll provide you with a prompt refund. No questions. No hassles. You can even keep my eBook with my compliments.

What have you got to lose? Absolutely nothing!

Act now to get your personal copy of “How to successfully seek corporate sponsorship – Your complete guide to win more funding”

Corporate sponsorships are out there waiting for you. I’ll show you to get them!

Sincerely,

Kim Harrison,
Publisher & Founder of Cutting Edge PR

P.S. Order today and I’ll add four invaluable bonus items. Don’t miss them! I’ll include...

BONUS #1: FREE sample contact letter proven to get results!

BONUS #2: FREE sample follow-up letter to an initial meeting with a potential sponsor!

BONUS #3: FREE sample letter to accompany a sponsorship proposal

BONUS #4:FREE sample sponsorship proposal you can adapt to your own special needs

Meet Kim Harrison

Kim Harrison is Managing Director of Cutting Edge Insights Pty Ltd, owner of the popular Cutting Edge PR web site, which received more than 300,000 visitors last year. He is widely respected for his accomplishments as a corporate manager, consultant, lecturer and author. He’s also been quoted in the New York Times.

Kim has 30 years of experience in the communication field and is author of a 900-page textbook titled Strategic Public Relations.

He enjoys sharing his knowledge and business experience. For 10 years he organized the professional development program of his State PR association, including the complete speaker program for two successful national conferences. In recognition of his distinguished contribution to the profession, he was elected a Fellow of the Public Relations Institute of Australia in 2008.

Kim Harrison has held senior corporate and government public affairs management and consulting posts and is also a qualified business coach. Most recently he played a part-time role running a highly regarded not-for-profit organization.

I’m proud of what my readers have to say about me

“Your eBook, “How to successfully seek corporate sponsorship - Your complete guide to win more funding” is a truly fantastic resource. It took me through the whole process step-by-step and made my life a whole lot easier. Any person seeking corporate sponsorship needs your book. Thank you!"
- Ivan Levison San Francisco, California

"I bought your e-book a few weeks ago and have found it invaluable. Your material is crystal clear, easy to apply to real world situations, and information is easy to locate."
- Laura Fragiacomo Sydney, Australia

"I want to personally thank you for all of the useful information I obtained. I was very impressed.”
- Michelle D. Patton Rocklin, California

"Kim, just wanted to say thanks for the fantastic information."
- Paula Hanson Philadelphia, Pennsylvania

"Just wanted to reaffirm again how much I value your professionalism. A beacon in a constant sea of banal me-too-ism."
- Adrian Jobson Melbourne, Australia

"Fantastic! Really valuable stuff. Thank you."
- Don Knapp Oakland, California

“Highly appreciated!”
- Godfrey Karuru Nairobi, Kenya

"I just wanted to say a quick thank you for this terrific information!"
- Ali Green Clayton, Australia.

"You’ve moved my marketing on so much. Thank you!!!!!"
- Fiona Hallworth Bristol, UK

"Just wanted to let you know that I read your e-book and it's great. I put it to practical use and came up with a strategy approved by top management. You're awesome, thanks a lot.”
- Sead Fadilpaši Sarajevo, Federacija Bosnia and Herzegovina

"Thanks for the eBook. Looks great. It’s going to be really useful and I'm glad I found you!”
- Teri White Sydney, Australia

“Thanks so much for taking the time to put this together for a newbie on the block."
- Jennifer Coutlee Montreal, Canada

"As always, I am so thankful with your ideas. May you continue to grow in wisdom and continue to share for the betterment of all the businesses who are blessed to read you."
- Bella Sagum Los Angeles

"Have already downloaded... Loving it... worth every cent. Thank you"
- Patrick Koshoni London, UK

"I think your expertise would be highly valued in the UK. Your insights are superb. Thank you."
- Alison, UK

“Quality information. I appreciate you taking the time to produce such a good resource."
- Gregory Dunkley Florida, USA

“A fantastic resource! As I work in a small not-for profit, community based organization, it is often hard to access PR/communication resources and advice that many corporations would take for granted.”
- Rebecca Rosher Project Officer - Communications WA Local Drug Action Groups Inc

"Your e-book is really insightful – full of good tips and applicable advice."
- Kim Larkin Chief Operating Officer - D. Larkin & Associates, Virginia