Internet ad spending to be bigger than newspapers by 2011

Advertising on the Internet will replace newspapers as the largest US ad medium by 2011, according to an annual industry report by private equity firm, Veronis Suhler Stevenson. This change will represent a major shift in buyer behavior that has been fuelled by the Internet. It will also put Internet advertising and marketing more to the forefront of public relations thinking, which in some ways has been slow to adapt to the changes shaped by the Internet.

The VSS report predicted that total communications spending in the United States will continue growing firmly at a rate of around 6% per year to 2011. This growth rate would make communications the third fastest growing sector of the US economy.

Spending in the US media industry expanded at an annual compound growth rate of 5.9% from 2001 to 2006.

Individual consumers are starting to spend less time with media that they used to because they are moving to digital alternatives for news, information and entertainment, which require less time than traditional media. For example, people watch broadcast or cable television for at least 30 minutes per session on average while they spend as little as 5-7 minutes viewing online video clips.

Source: www.vss.com/news

PR jobs to increase

A report from the US Department of Labor forecasts that employment in the public relations profession will increase faster than the average for all occupations over the next five years. This applies to entry-level jobs as well as senior roles.

The report said that many people are attracted to the profession due to the high profile nature of the work.

Source: www.prfirms.org

With  best wishes

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