I hope 2010 proves to be a 2020 kind of year for you – that your vision will reveal the best way ahead for yourself. :)
In the past month I tried hard to get some clear time to write this issue of Cutting Edge PR e-News, but have been flat out on a major rewrite of my book, Strategic Public Relations, literally 12 hours a day every day for the past two months (except for 3 hours on Christmas Day). The first 200 pages of the 700-page manuscript went to the publisher this week. My wonderful partner Linda has been really understanding through all this. I’ve promised her we’ll do something special together when it’s all over, but that’s a few weeks down the track. In the meantime I have assembled some interesting material for you.
Entering the 5th year of Cutting Edge PR e-News
Have been writing Cutting Edge PR e-News for almost 5 years now. Started in July 2005 and have posted around 200 articles from the newsletter in my website for people to read. It’s been a great learning experience for me along the way (especially the technical issues learning curve!) and I hope the information I have shared with you has been useful. Sincere thanks to Emma Broe, who has been a fantastic help with her graphic design and technical knowledge of HTML. And thanks to you for joining me on the journey…
PR topped media industry improvement in 2009
A US media industry report released last week stated that public relations-related jobs experienced the highest growth in 2009 of any in the media sector, up 22% over the previous year. Marketing jobs rose 18% and online/new media jobs climbed 15%. Ad agency jobs were down 9%. The Mediabistro 2009 Media Jobs Report showed there was a lot of demand for advertised jobs, with some ads receiving hundreds of applications.
Source: www.mediapost.com
WTF!
Many of the naughtier ones amongst us will recognize what the acronym WTF means. It is used in Twitter and other places as shorthand for the exclamation, “What the f…!” Well, the Wisconsin Tourism Federation realized its initials were the cause of some mirth in the naughty corners of society, so the good citizens of Wisconsin quietly changed the name of the organization, which had been developing their State’s brand since 1979. In doing so, they missed a great opportunity to do something humorous with the duplication. They could have done some SEO so that people looking up the term on Google results could go to their website and get a light-hearted message promoting Wisconsin. Instead, people can now go to the politically correct TFW (Tourism Federation of Wisconsin) website for some serious tourism.
Twittering strengthens in younger groups
We all have heard of the way tweeting is now a big part of communication. Recent research proves it. Twitter usage increased strongly from 2008 to 2009. A Pew Internet & American Life survey found that twittering among internet users in the age group 18 to 24 rose to 37% in September 2009 from 19% in December 2008. Roughly 30% online Americans in age groups 25 to 34 tweet, up from 20% in December 2008. Older adults were far less likely to be on Twitter, with roughly 10% of internet-using adults between the ages of 45 and 64 tweeting. The median age for a Twitter user is 31, roughly where it was previously. By comparison, the median age for a Facebook user was age 33, for a MySpace user it was 26, and for LinkedIn it was 39.
Until next time,
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